Roads To Revenue Map
This fantasy overview of the complex web advertising landscape was created for Adsnative, a digital advertising company in San Francisco, California. The illustration was commissioned to help visualize technical specifications in a fun and engaging way. The illustration was printed as physical fold out maps, and used in trade show promotional material.
These narwhals are hidden behind the legend in the full version of the map. They only show up under special circumstances:
Here is the original sketch for the map so you can see how it started out: