Roads To Revenue Map

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This fantasy overview of the complex web advertising landscape was created for Adsnative, a digital advertising company in San Francisco, California. The illustration was commissioned to help visualize technical specifications in a fun and engaging way. The illustration was printed as physical fold out maps, and used in trade show promotional material.

Client: Adsnative

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These narwhals are hidden behind the legend in the full version of the map. They only show up under special circumstances:
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Here is the original sketch for the map so you can see how it started out:

NSussman_AdsNative_map-sketch_v1

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